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Pricing Tips

Things to Remember When Considering Your Price

  • Seller maintains negotiation advantage with realistic pricing

  • Initial marketing time is crucial

  • Improve marketability of property by pricing right

  • Choose agent on competence - not on "promised" price

  • Avoid over exposure by pricing realistically

  • One chance to make "first impression" on Buyer

  • Price is the most important negotiation factor to the Buyer

  • Price creates interest

  • Don't eliminate Buyers by out-pricing them

  • Interest sells houses - not time

  • Buyers buy by comparison and elimination

  • Buyers compare price and value for money

  • Combine realistic asking price with initial surge of interest

  • Price compensates for property's shortfalls or inadequacies